I’m glad you’re here. Check out my resume landing page to learn more about my skills and experiences. With expertise in user-centered web strategies and digital content management, I enhance web presence and user engagement. I design accessible, visually appealing, and high-performing websites that align with organizational goals and connect with diverse audiences. My collaborative and analytical approach ensures web initiatives support branding and facilitate seamless collaboration across teams.
Professional Roles
Expertise in Website Management
Proficient in managing web projects by gathering, prioritizing, and documenting project requirements, ensuring that initiatives align with strategic goals and adhere to brand compliance.
Web Strategy, Optimization & SEO
Develops and executes web strategies to enhance engagement and conversion rates. Consistently analyzing performance metrics facilitates continuous optimization of web presence (SEO).
Content Development & UX Management
Focuses on creating and curating engaging, accessible content that enhances user experience. Collaborative teamwork ensures alignment with branding and resonance with the audience.
Web Development & CMS Operations
Manages web development projects and CMS operations to enhance functionality and performance. Technical skills enable the effective execution of changes that improve user experience.
Governance, Compliance & Accessibility
Prioritizes compliance with web governance standards to ensure accessibility. Stays updated on best practices to create inclusive online environments that meet legal-ethical guidelines.
Project & Stakeholder Management
Coordinates with stakeholders to manage project timelines and deliverables. Strong and effective communication ensures alignment with goals and collaboration across teams.
Professional Journey
Website Manager
Managed web projects through cross-department collaboration, effectively creating and optimizing engaging website content while ensuring compliance with accessibility standards. Led the design and development of web pages and landing pages, performing regular updates and utilizing tools like Google Analytics and Siteimprove to enhance functionality and inform SEO strategies.
Website Manager
Designed, developed, and managed the website for a medical group of hospital physicians, ensuring a user-friendly experience that effectively communicates essential information. Collaborated with medical staff to create engaging content, optimize accessibility, and enhance online visibility, supporting patient engagement and brand integrity.
Web Designer & Developer
Freelance experience in designing, developing, and managing websites for independent businesses. Collaborated with clients to create customized, user-friendly websites that enhance their online presence.
Interactive Media, 3D Animation & Digital Design
Taught university-level courses in graphic design, motion graphics, VFX, and 3D animation production. Mentored students in project management and industry standards while managing course materials through LMS and CMS platforms.
Skills Overview
Analytical - Strategic
Technical - Development
User Experience (UX) - Content
Accessibility - Compliance
Leadership - Communication
*Total value represented by
the pie chart equals 100%
Personal Philosophy
I believe that gratitude is transformative, enriching relationships and experiences while fostering collaboration and growth. Guided by the principle of “as within, so without,” I embrace growth and change, recognizing that active participation shapes both individual development and communal well-being.
My fascination with AI and its mercurial nature drives me to explore its potential for enhancing creativity and innovation. I understand that true great work and sophistication arise not from complexity, but from cultivating foundational concepts.
To Evolve is to Be Involved… So let’s connect!
Table of Contents
George Gantzer
website management
Contact Info
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Phone
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Website Manager
Title: Website Manager
Company: Touro University California
Location: Vallejo, CA
Dates: 2021-2026
Highlights
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Website Migration and Redesign
Successfully managed the redesign and migration of the corporate website tu.edu to a new platform, enhancing user experience and improving overall site performance.
Organic Traffic Growth
Spearheaded initiatives that resulted in a consistent year-over-year growth in organic traffic, significantly increasing brand visibility and engagement.
Streamlined Website Updates
Developed and implemented internal systems for efficient management of website updates, reducing turnaround time and improving team collaboration.
Student Intranet Development
Created a comprehensive student intranet, facilitating better communication and resource access for students, thereby enhancing their overall experience.
Cross-Functional Collaboration
Collaborated with various departments (e.g., marketing, IT, and academia) to ensure the website and intranet met organizational goals and user needs.
Accessibility Compliance Advocate
Ensured that all site content complies with accessibility standards, enhancing user experience for diverse audiences and maintaining brand integrity.
Responsibilities Overview
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Management
- Oversee and support various projects, ensuring alignment with strategic goals through effective requirement gathering, prioritization, and KPI documentation.
- Collaborate with IT for website troubleshooting and maintain accessibility and brand compliance across all content.
- Develop, edit, and manage site content, ensuring relevance and discoverability while analyzing metrics to suggest optimizations.
Strategy
- Utilize Google Analytics and Siteimprove to track KPIs and identify opportunities for organic lead growth, including keyword research and performance tagging.
- Drive conversion rate optimization initiatives and keep abreast of industry best practices and trends to refine website strategies.
Development
- Provide development support by implementing bug fixes and custom landing pages, ensuring cross-platform compatibility.
- Manage content updates through the CMS, making necessary configuration changes, and deliver training on website management best practices.
Image Samples
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Pre-redesign (homepage)
Redesign - Part 1 (homepage)
Redesign - Part 2 (homepage)
Website Manager
Title: Website Manager
Company: Touro University Medical Group
Location: Stockton, CA
Dates: 2024-2026
Highlights
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Full Website Redesign and Development
Led the comprehensive redesign and development of the mytumg.org website, focusing on improving user experience and modernizing its aesthetic.
Platform Migration
Successfully migrated the website to a new platform, enhancing functionality and performance while minimizing downtime during the transition.
Project Management
Managed project timelines, resources, and stakeholder communications, ensuring alignment with organizational goals throughout the website’s lifecycle.
Content Collaboration
Worked closely with internal teams to create, edit, and publish engaging content that enhances user engagement and meets accessibility standards.
Responsibilities Overview
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Management
- Worked closely with cross-functional teams to curate, edit, and post website content, ensuring it resonates with the intended audience while meeting accessibility requirements.
- Actively collaborated with IT team to navigate and ensure seamless website migration.
- Encourage a proactive approach to content updates.
- Ensured all website content and design elements adhered to brand guidelines and strategic objectives, reinforcing the organization’s identity throughout the user experience.
Strategy
- Led the entire process of redesigning and redeveloping the website, transforming it into a more engaging and user-oriented platform to enhance visitor interaction.
- Kept an eye on key performance metrics using analytics tools, interpreting data to guide future website enhancements and refine content strategies.
- Guided search engine optimization tactics and ensured adherence to industry best practices to enhance organic visibility and traffic generation during the website development process.
Development
- Prioritized a user-centric approach by redesigning navigation paths and organizing content layouts, enhancing usability and accessibility.
- Developed wireframes and mockups to visualize the redesigned website layout, facilitating stakeholder feedback and refining user interface elements to ensure an engaging and intuitive user experience.
Image Samples
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Sample 1 - Part 1
Sample 1 - Part 2
Sample 2 - Part 1
Sample 2 - Part 2
Sample 3 - Part 1
Sample 3 - Part 2
Sample 4
Sample 5
Designer & Developer
Title: Web Designer and Developer
Company: BitBit Labs
Location: San Francisco, CA
Dates: 2015-2023
Highlights
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End-to-End Project Management
Successfully managed all aspects of freelance web design and development for small and independent businesses, from initial concept through to final launch, ensuring client satisfaction at every stage.
Custom Logo Design
Designed and developed unique logos in conjunction with website projects, enhancing brand identity for clients and providing a cohesive visual experience.
Responsive Web Development
Built fully responsive websites optimized for various devices and browsers, ensuring users received a consistent and engaging experience regardless of their access method.
Client Collaboration
Fostered strong relationships with clients through active communication and collaboration, capturing their vision and preferences to deliver tailored web solutions that effectively met their needs.
Comprehensive Skill Set
Leveraged a diverse skill set, including graphic design, coding, and user experience optimization, to deliver high-quality, functional websites that exceeded client expectations.
Responsibilities Overview
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Management
- Coordinated all aspects of freelance web design projects, managing client expectations, timelines, and deliverables to ensure successful project completion.
- Engaged in regular communication with clients to understand their vision, gather requirements, and provide updates on project progress.
- Provided post-launch support and maintenance to clients, addressing any issues and implementing updates as needed.
Strategy
- Developed custom branding solutions, including logo design, to create cohesive visual identities for clients, enhancing brand recognition and appeal.
- Implemented search engine optimization strategies during the design process to improve clients’ online visibility and attract more traffic.
- Stayed updated on web design trends and best practices, ensuring that client projects meet standards and expectations.
Development
- Designed and developed fully responsive websites tailored to the specific needs of each client, ensuring functionality across different devices and browsers.
- Utilized various web development tools and programming languages to build websites from scratch, managing all technical aspects of the projects.
- Created and implemented intuitive user interfaces and navigational structures, enhancing user experience and promoting ease of use.
Image Samples
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Sample 1 - Part 1
Sample 1 - Part 2
Sample 2 - Part 1
Sample 2 - Part 2
Sample 3 - Part 1
Sample 3 - Part 2
Logotype Samples
Sample 4 - Part 1
Sample 4 - Part 2
Sample 5 - Part 1
Sample 5 - Part 2